You are Calling on the Wrong PCP
Though I have no pharmaceutical marketing or sales experience, I have spent enough time as a KOL, industry advisor, and customer to learn a few things about your business. I know the axiom that 80% of...
View ArticlePublisher’s Letter: Show Off
I’ve always been proud of our readers’ creativity, and we’ve built PM360 to tap that resource: we are by our readers and for our readers. The first journals (dating back to the Transactions of the...
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11th ePharma Summit, New York, Feb. 6-8
The 11th Annual ePharma Summit drew more than 600 healthcare digital marketers to the Sheraton New York Hotel and Towers on Feb. 6-8, to network and attend more than 80 presentations with titles like...
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Don’t Underestimate the Importance of Hospital Prescriptions
Most brand teams are savvy enough to know the importance of gaining prescriptions from patients who are new to the market or being switched from other medications. But not all teams also recognize that...
View ArticleTrendsetter: Ed Fotsch, MD, of PDR Network
Edward Fotsch, MD, is chief executive officer of PDR Network, a provider of drug and device information for prescribers. PDR Network supplies drug safety and clinical information to hundreds of...
View ArticleDuel: The Press-Release War over PPACA
Take ten paces, turn, and fire. And fire. And fire. The duel over healthcare reform continues to heat up. The Patient Protection and Affordable Care Act of 2010 (PPACA) came in fourth on a mid-February...
View ArticleIndustry Briefs
AHA LAUNCHES OPEN-ACCESS JOURNAL The American Heart Association has launched the open-access Journal of the American Heart Association: Cardiovascular and Cerebrovascular Disease (JAHA). The journal is...
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BLAST FROM THE PAST March 1, 2006 Wikipedia reached one million articles written in English, far surpassing the largest traditional English-language encyclopedia, Encyclopædia Britannica, which has...
View ArticleTrailblazer Brand Manager Roundtable: Brand Loyalty: How to Earn, Keep or...
Six of PM360’s 2011 Trailblazer Brand Manager Award winners joined us just before the awards ceremony to discuss how to build and maintain brand loyalty in an increasingly complex market. Common Sense...
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Managed Markets: Why Access Is No Longer Just About “Tier”
SURE, FORMULARY TIERS ARE IMPORTANT. But they are only part of the equation. By our definition, access is based on: Reimbursement, including copays, coinsurance, and benefit coverage Restrictions, such...
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